Advertise with McKinneyNews.net, the # 1 source for McKinney news and information with more than 25,000 readers and growing!
Angie Bado 972.658.8560 Email Angie Bado
Advertisers on McKinneyNews.net gain access to people ages 15 to 65 in the fastest growing city and one of the wealthiest counties in America. Currently McKinneyNews.net has more than 25,000 registered readers - 57% of whom live in McKinney. A typical ad on the site is shown to these readers approximately 350,000 times each month!
Founded in July 2005, McKinneyNews.net is an online community portal, providing local news-related articles written by professional journalists, discussion forums and information about local events and businesses to the fastest growing community in the country. We are the only news and information outlet in McKinney to offer exclusively Internet coverage, enabling us to provide our readers up-to-the-minute news and local sports scores and information as well as a place for readers to speak their minds.
More Americans go Online for News. The Internet is becoming a primary source of news for many Americans, particularly for younger users. A Pew Internet & American Life Project report release said that 50 million Americans obtain news online on an average day. Among the heaviest Internet users, 71 percent go online for news, compared to 59 percent who watch local TV news and less than 40 percent who turn to local newspapers. (Source: The Dallas Morning News, More Americans go Online for News, Study Shows, By TERRY MAXON, Wednesday, March 22, 2006)
Online advertising sales rise 27% to $10 billion. U.S. Online advertising revenue surged to a new high of nearly $10 billion in the first half of the year, rising 27% from a year before. The figures from the Interactive Advertising Bureau and Pricewaterhouse Coopers underscore how quickly spending by marketers is shifting to the Internet, often at the expense of traditional media such as newspapers or radio. (Source Los Angeles Times, Online advertising sales rise 27% to $10 billion, from Reuters, October 5, 2007)
Internet Ad Spending Set To Overtake All Other Media By 2011. Spending on internet advertising will reach $61.98 billion, and will surpass newspapers to become the nation’s leading ad medium in 2011, projects private equity firm Veronis Suhler Stevenson in its 21st Communications Industry Forecast released today…We are in the midst of a major shift in the media landscape that is being fueled by changes in technology and end-user behaviors. (Source:NBC.com, Internet Ad Spending Set To Overtake All Other Media By 2011, Laurie Petersen, Aug. 7, 2007)
Online advertising can lift offline sales by as much as 12.5% according to research commissioned by MSN, Proctor & Gamble, Nestle SA, Kraft Foods and Johnson & Johnson and conducted by Marketing Evolution between November 2003 and January 2004. Those who saw the ads had increases in positive brand image attributes and intent to buy also went up. (Source: New Study Links Online Ads, In-Store Sales, by Janis Mara, Clickz.com, March 26, 2004)
Newspaper Circulation Slides. Circulation at the nation’s biggest newspapers slid again in the latest six-month period, by an average of 2.6%, as readers continue to migrate to the internet for news, information and entertainment.(Source The Wall Street Journal, Newspaper Circulation Slides, Sarah Ellison, Nov. 6, 2007)
McKinneyNews.net delivers the most comprehensive local news and information to McKinney, a population which has grown from 54,000 in the year 2000 to more than 115,000 today. According to the McKinney Economic Development Corporation, McKinney has an estimated build-out population potential of 355,000.
*All numbers are from 7/6/08
McKinneyNews.net’s target audience is age 15 to 65. Based on Marketing research compiled by Prism Advantage in April of 2006 and demographics from the McKinney Economic Development Corporation, the City of McKinney demographics include: 50% of the population is between the ages of 25 and 54.
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Contact Angie Bado at 972.658.8560 for more information and pricing.
