McKinneyNews.net
7002 Old York
Suite 111
McKinney, TX 75070

Advertising online is simply better – for both consumers and advertisers. It’s easier for consumers to find what they’re looking for:

• It’s easier to search and browse online.
• It’s more effective to qualify interest when listings contain more descriptive information (e.g., more text, photos, virtual tours, etc).
• It’s quicker to make contact (just drop a seller an e-mail).

For sellers, online listings are more convenient and cost effective:

• Ads are less expensive
• It’s easier to accept inbound requests via e-mail (using an anonymous screen name).
• Listings attract better prospects when they contain more descriptive information.
• Advertisers can edit or delete a listing at any time.

A one-page overview of our advertising system, including an explanation of the types of ads we offer, may be downloaded here*.

*Requires the latest version of the free Adobe Reader.

• McKinneyNews.net is THE complete source for in-depth and timely local news and sports coverage 24 hours a day, 7 days a week.
• McKinneyNews.net covers Crime and Courts, Education, city and county Government, Entertainment, Business and Family issues.
• The site covers news and events in the fastest growing town in America, and in the county seat of the wealthiest county in Texas.
• Declining newspaper circulation and an increase in on-line news readership makes McKinneyNews.net a perfect venue for advertising.
• McKinneyNews.net targets ages 15 to 65. Currently we have more than 12,500 registered users--57.6% of whom live in McKinney. A typical ad on the site is shown to these readers approximately 73,000 times each month!
• McKinneyNews.net is subscription-based site, and users must register to have full access to the site’s content.
• Access to McKinneyNews.net's photo library is always free.
• McKinneyNews.net delivers daily sponsored, customized headlines to registered users’ e-mail In Boxes.
• McKinneyNews.net is accessible to anyone, anywhere with an Internet connection.
• Content is produced by professional staff writers and photographers with more than 18 combined years experience covering McKinney.

McKinneyNews.net is dedicated to increasing its brand awareness in the marketplace. Our goal is to create brand recognition and to keep McKinneyNews.net and our advertisers in the forefront of our business community and our registered readers by using aggressive advertising and marketing campaigns.

Partnership with McKinney ISD Athletic Department:

• Official web site for MISD
• Battle of Blue Sponsor
• Official sponsor of game score updates for MISD Football

Marketing Campaigns:

• Signage throughout the McKinney community
• Radio (KLAK 97.5)
• McKinney Movies 14
• Member of the McKinney Chamber of Commerce

Print Advertising:

• McKinney Living Magazine
• McKinney High School Football Program
• McKinney North Football Program

Other Marketing Support:

• McKinneyNews.net Fan Fests
• McKinney Soccer Association Parade Sponsor
• Sponsorships
• Event Marketing
• Public Relations

To gain access to pricing information and forms, please take a moment to subscribe on the site (sign up using the Photos-Only option) and then contact Angie Bado to have your account upgraded.

Question: How is ad pricing determined?

Answer: Advertising Rates on McKinneyNews.net are determined by ad location. Our goal is to maximize the number and quality of impressions for each ad.

Question: What do ’Above-the-Fold’ and ’Below-the-Fold’ mean?

Answer: When you visit a typical web page, you must scroll down to see all of the page’s content. This page can be split into two imaginary zones: "Above the fold," and "Below the fold."

The "fold" line is an imaginary line that demarcates the bottom border of an average browser window prior to scrolling. Items above this mark are almost always seen by every site visitor; items below this mark may require some users to scroll down to be seen. The pricing of our advertising reflects this difference.

Question: Do you rotate ads?

Answer: Yes. Ads are rotated randomly with each page view and subsequently cycled as long as the page remains open. This increases the frequency with which your ad is shown to customers. Your ad is picked randomly from the pool of available and active advertisements for that slot (e.g. "tile ads above the fold") and will be shown once per cycle.

Question: Can we use animated Flash ads?

Answer: Yes. We accept Flash banner ads for all slots on the web site so long as they adhere to our technical guidelines. The exception to this rule is an ad included in our Daily News Digest which cannot contain content that requires a browser plug-in.

Question: Do you force users to install the Flash plug-in? What happens if the Flash plug-in is not installed in the user’s browser?

Answer: We do not force our customers to install a Flash plug-in as we believe this creates a poor user experience. If the user does not have the minimum required Flash plug-in installed, a static version of your ad is shown instead. This is all done seamlessly without the user ever knowing the difference. See technical guidelines below for details.

Click to view ´Ad Technical Specs´ - PDF* (212k) Updated February 2007

Technical Contact:
Steve Stringer
E-mail
Phone: (972) 712-5340

*Requires the latest version of the free Adobe Reader.